If you are looking to buy gold jewellery in Italy then no place could ever beat Vicenza. Vicenza is the Italian and indeed world capital of gold jewellery making.
Something like two-thirds of all the gold jewellery produced in Europe comes from Italy. While most of the mid to high-end jewellery and one-third of all gold jewellery in Italy comes from the Vicenza area.
In particular the gold chains produced in Vicenza are often true works of art.
Many of the gold jewellery producers in Vicenza are family owned businesses that have been working with gold for generations, the skill that is passed on, in-house, between master and apprentice and/or father and son is unbeatable.
I suppose that is the result of over six hundred years of tradition and wherever you are in the world from Tokyo to New York you will find top jewellery shops stocking items made in Vicenza.
No design school will ever be able to teach this level of technical skill and the sheer pleasure and level of comfort these goldsmith masters have while working with their chosen medium - gold - is obvious.
Vicenza is home to the worlds largest gold jewellery expo, VicenzaOro First. There are a number of other big VicenzaOro (Vicenza gold) jewellery shows that take place throughout the year mostly targeting wholesale buyers but they are not nearly as important as VicenzaOro First.
The size and scale of VicenzaOro First is incredible and features over 1600 exhibitors from Vicenza and elsewhere. It is held around mid -January and buyers travel from every corner of the world to be here.
Fashions in gold jewellery in Italy and indeed the world are set right here in Vicenza. Some beautiful pieces are just waiting for you to own them.
Don't worry if you can't get to Vicenza these beautiful items are sold all over the world.
Don't stay at one of the many bland modern hotels near the expo centers but rather try the Continental Hotel near the historic heart of Vicenza.
Vicenza is such a delightful town that even if you come here just for the gold it would be a crime not to spend at least a day enjoying and exploring the town. For more on Vicenza click here for our city guide.